Entertaiment involves consumer activity that encompasses a range of activities from children’s play, which develops their social skills through dolls and group games, or through sedentary engagement with pre-recorded television; to banquets adapted for two, performances for a global audience, to the law as a legal framework. Bates and Ferri (2010) defi ne entertainment as a consumer activity that can be understood objectively, involves communication with an external stimulus, offers pleasure, requires an audience and occurs in a passive form.