Whether it’s winning a government contract, opening a new office or launching a new product, all businesses have news to share. But, today’s consumers don’t wait for the daily newspaper to find out what’s happening – they get their news through social media and other online channels. As a result, it’s essential for companies to have a regular cadence of meaningful business news that can grab the attention of their target audience and generate buzz – and the best way to do this is through a press release.
Editors receive dozens of press releases every week and have very little time to decide which stories will be published. So, it’s important to make sure that your press release stands out from the rest with a clear, relevant headline that captures the reader’s interest.
It’s also vital that you use the correct tone and diction in your article. Remember, you are writing for the general public, not just your own customers so you need to avoid industry jargon. Lastly, you must avoid using excessively long paragraphs as this can cause the reader to lose interest.
The first paragraph of your article should be a short paragraph that briefly summarises the key facts of your story. This will help readers understand the context of the story and encourage them to read on. A good way to do this is by creating a pyramid structure where each of the key points are grouped into their own sections. This will create a clear and organised layout and will also help your audience digest the information quickly.
In the second paragraph, you can use quotes from people who are directly involved with the event to add credibility and appeal. This will allow your audience to connect with the story and increase their understanding of the business news topic.
In the third and final paragraph, you can include any additional information that may be helpful to your audience. This could include details of how the news affects your audience, any potential impact and the reasoning behind the decision to launch the news. You can also include a call-to-action to further engage your audience and encourage them to follow up on the news event. For example, you could add a hyperlink to a landing page that further explains the details of your business news and how it’s going to benefit your audience.