Having your business mentioned in a tweet is like having your business mentioned in a tidbit. The best way to do this is to have a succinct business plan that’s written in a style that you can easily edit out and replace in a flash. In addition to your formal business plan, you should have an up-to-date list of your key contacts, and an appropriate set of contact names. The aforementioned list should contain one or more executive contacts that have direct access to your key contacts. This list should be no more than three or four if possible, and preferably one or two. The aforementioned executives should also be tasked with compiling an up-to-date list of their key contacts, and an appropriate set of contact details.